When photographing older children you realise how they are starting to really establish a sense of self and discovering how their style adds to their identity. It was really interesting getting feedback from the kids themselves on what they liked and didn't and how they wanted to wear it to best represent themselves. The collections this Summer from David Jones really offer a diverse range of brands that make it easy for kids to find their voice and comfort zone.
Brands such as Zimmermann, Tommy Hilfiger, The Academy Brand, Boho Babe by Living Doll, Tahlia and Indie Kids by Industrie are now on the floor offering great Summer pieces that will give your child the freedom to be who they are.
Shop the Campaign HERE